When engaging in face to face marketing, there is no such thing as "one size fits all". A marketing strategy that works well in Chicago may not work so well in Paris or Tokyo. Larry Kulchawik will share examples on exhibiting differences and cultural differences when representing your company and engaging with customers for a five-day trade show abroad.
There is no right way, there is no wrong way, there is only a different way. Understand and respect what is different and you are on your way to business success!
This training focuses on developing a strategic and tactical plan for entering new export markets, including selecting the right market for your product or service, determining how best to enter the market, and where to make the contacts necessary to get you there successfully. This training explores the practical business side of foreign regulations, language and logistical barriers, and fending off the inevitable invitation to corruption. Through a combination of lecture, discussion, and real-world context, you can actually begin to develop the footprint of a successful market entry plan for your business.Find out more »
Local experts provide in-depth review and real-world examples on the following topics: introduction and review of basic export documents, how the documentation process affects payment and customs clearance, Incoterms®, export regulations and compliance, classifying your merchandise under the Schedule B, the role of a freight forwarder, the importance of cargo insurance, letters of credit, temporary exports, and the Automated Export System.Find out more »