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How to Recalculate Your Thinking when Marketing Internationally

June 3 @ 10:00 am - 11:30 am


When engaging in face to face marketing, there is no such thing as “one size fits all”. A marketing strategy that works well in Chicago may not work so well in Paris or Tokyo. Larry Kulchawik will share examples on exhibiting differences and cultural differences when representing your company and engaging with customers for a five-day trade show abroad.

There is no right way, there is no wrong way, there is only a different way. Understand and respect what is different and you are on your way to business success!
Topics Covered

-International Trade Show and Marketing- Size and impact to businesses worldwide

-Where Trade Show Marketing fits in the overall Marketing Mix

-Exhibiting Abroad..Don’t Pretend that it’s all the Same

-Eight Tips to Adapt US Exhibiting Strategies for the International Stage
About the Presenter

Larry Kulchawik has spent his entire 45-year career doing trade show marketing. He earned a degree in design at Southern Illinois University studying under world thinker Buckminster Fuller. Larry worked in management for three of the largest exhibit design/ supplier companies in the world (Exhibitgroup/Derse/3D Exhibits) and served as president of both EDPA and IFES trade show industry associations.

After serving as president of the world association IFES, he reached out to each of the global exhibit company owners who were members of IFES and asked them to share their thoughts on how to exhibit in their country. With this information, he wrote a book entitled- Trade Shows from One Country to the Next. This guidebook reviews venues, regulations, exhibit design, and cultural differences when working a trade show in 45 different countries. The book is now on its second edition.

Larry spent his entire career in Chicago working closely with the Chicago Chamber of Commerce, International Trade Association, and World Trade Center- Chicago to promote international trade show marketing to world-class companies in Chicago. Today he is a consultant and lives in Parker, CO.
Recommended for

Company owners, marketing director/managers, and sales representatives selling anything internationally

Registration until 6/2 at 12pm:

$10 – WTC Members

$25 – Non-WTC Members

(Webinar is limited to 90 people.  First come, first served.)

*This webinar will be held via Zoom. Details will be emailed out June 2.

WTC Denver Members

If you are interested in attending this event using one of your membership’s free roundtable credits, please contact Katie Pagano at 303-592-5378 or katie.pagano@wtcdenver.org.


June 3
10:00 am - 11:30 am
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