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Developing Your Export Strategy

June 4 @ 8:30 am - 4:30 pm


This training focuses on developing a strategic and tactical plan for entering new export markets, including selecting the right market for your product or service, determining how best to enter the market, and where to make the contacts necessary to get you there successfully. This training explores the practical business side of foreign regulations, language and logistical barriers, and fending off the inevitable invitation to corruption. Through a combination of lecture, discussion, and real-world context, you can actually begin to develop the footprint of a successful market entry plan for your business.

Recommended For

This training is recommended for businesses looking to take their business international or to a new market.

Prior Knowledge

Attendance at “A Beginner’s Guide to Exporting & Importing” is recommended prior to this training. If you can not attend this free training in-person, you can view a recorded version for free here.


Craig Maginness, ExIn Global Strategies – Mr. Maginness has extensive real world experience in the development and implementation of international business strategies, export market entry, and the management of international operations.

Mr. Maginness teaches international business and other management courses in both the graduate school and undergraduate programs at Johnson & Wales University. He has also taught international business in the EMBA program at Colorado State University. He has been a frequent speaker on international business development and management for the US Chamber of Commerce, local chambers and business development centers and foreign business institutes. He was named the 2013 “Trade Educator of the Year” by NASBITE International – formerly the National Association of Small Business International Trade Educators. Mr. Maginness’s book “Go Glocal: The Definitive Guide to Success in Entering International Markets” was published on April 15, 2018.

Training Hours

This training counts for 8 hours towards the Certificate in International Trade.

WTC Denver Members

If you are interested in attending this event using one of your membership’s free training credits, please contact Katie Pagano at 303-592-5378 or katie.pagano@wtcdenver.org.

Dietary Restrictions

A Continental breakfast and lunch will be served. If you have certain dietary restrictions, please contact Katie Pagano at 303-592-5378 or katie.pagano@wtcdenver.org.

**The registration fee is nonrefundable within 7 days prior to the training. Participant substitutions can take place at any time.**


World Trade Center Denver
2650 E. 40th Ave.
Denver, CO 80205 United States
(303) 592-5760


World Trade Center Denver
(303) 592-5760