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Selling In China Webinar

March 24 @ 10:00 am - 12:00 pm

$10 – $25

The webinar will cover the following topics:

Set Realistic Expectations for China – International organizations sometimes view the Chinese market as an “Eldorado”. However, starting a company or selling your products/services in China is no easy endeavor. Your organization should set realistic expectations and be prepared to encounter challenges.

Understand Chinese Business Mentality – Americans are so in awe of their new business environment, that they are not aware they are in a game of chess until it is too late. To their credit, Chinese professionals think strategically and long-term while remaining stoic under pressure. You will no longer be at a disadvantage after this discussion.

Adapt Sales Approach – There are techniques, communication styles, and tools you need to practice and implement that will help you stand out from other foreigners and promote your business effectively to potential Chinese clients.

The Art of The Deal – Chinese negotiations follow a pattern. Together, we will uncover this pattern, learn to prepare for it, and discuss the necessary skills to maintain control of your sales meetings.
About the Presenter

An openness to learning and challenging the status-quo has allowed Jeff Seems, Founder of Trident Training, to succeed over the years as a collegiate basketball athlete, International Fulbright Scholar, and business professional. The Denver native arrived in Shanghai in 2017. While working for a Chinese organization, he learned first-hand about the complexities of company hierarchy & politics, business processes, and negotiation styles. Today, he trains international companies how to optimize their sales approach to China and many other countries.

Work Experience
International Business Development, Sales & Marketing, Project Management

Industry Experience
Exhibitions & Conferences, IT Software, Sports Marketing

China, Germany, Switzerland, Thailand, Turkey, USA

*Due to the coronavirus, Jeff is unsure if he will be in Shanghai at the time of this webinar. Therefore, the timing of this webinar will be decided closer to March 24.*


Registration until 3/23 at 12pm:

$10 – WTC Members

$25 – Non-WTC Members

(Webinar is limited to 90 people.  First come, first served.)

*This webinar will be held via Zoom. Details will be emailed out March 23.

WTC Denver Members

If you are interested in attending this event using one of your membership’s free roundtable credits, please contact Katie Pagano at 303-592-5378 or katie.pagano@wtcdenver.org.


World Trade Center Denver
2650 E. 40th Ave.
Denver, CO 80205 United States
(303) 592-5760


World Trade Center Denver
(303) 592-5760