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November 1, 2018 @ 8:30 am - 12:30 pm
Ensuring that the message of your product or service is reaching your international audience is essential to any international strategy. However, your domestic approach may not suffice in international markets. Our instructors will take you through the key points of bringing your message global through traditional and digital marketing.
Anyone interested in or involved in their company’s sales, marketing, or strategy development.
No prerequisites or prior knowledge is required for this course.
Gary Burdant, University of Denver
Gary Burandt is the former executive director of ICOM, the leading international independent advertising agency network of 80 independent advertising agencies in 60 countries. Prior to ICOM, Burandt worked for Young & Rubicam for 25 years with management assignments in Chicago, Brussels, Paris, New York, Moscow and Singapore. He wrote a book about opening the first ad agency in the USSR, Moscow Meets Madison Avenue, The Adventures of the First American Adman in the USSR (HarperCollins 1995). He is currently an adjunct professor of marketing communications in the Daniels College of Business at the University of Denver.
Special Guest Appearance by Garritz International, a digital media agency with offices in 6 cities across the Americas and Europe and are aiming to begin operations in Asia. The team is data driven, has multicultural capabilities and creates unique insights and improvements.
This program counts 4 hours toward a Certificate in International Trade.
You may use one of your membership’s complimentary training credits to attend this training free of charge. To do so, please call Karen Warsh at 303-592-5760.